Technical SEO Explained
When it comes to optimizing a website, it comes down to technical SEO services in India or anywhere else in the world. But technical SEO may even be related to improving the user experience. What are the common tasks performed by a technical SEO specialist? Here are the most common tasks related to technical SEO.
a. Developing a site structure that aligns with SEO guidelines
b. Giving Google your sitemap
c. Making the site optimized for mobile devices
d. Fixing any duplicate content issues across the website
Is Technical SEO Important?
Why do technical SEO audits happen, anyway? Ask any technical SEO agency, and it will give you a list of reasons why tech SEO is so important for a website. Here are some of the reasons why your website may need a technical site audit.
a. Maximize The Reach
If you hire experienced technical SEO consultants, you may come to know that they propose doing some tweaks on your site so that your content is easy to discover, index, and display. When that happens, you will maximize your online reach. So putting your money on a comprehensive technical SEO site audit means you get the opportunity to raise the discoverability of your content, which leads to more traffic, better engagement, and higher sales.
b. Improve Rankings On Search Engines
Ask any SEO tech company that has deep expertise in offering technical SEO audit services, and you will know why doing these reviews is so important. Investing in an SEO technical audit service means you are improving the discoverability of your content. And if Google understands your content and site structure, it will definitely pull your site up on SERPs or search engine result pages.
c. Set Up Rich Snippets
A good technical SEO company will always focus on adding more videos, images, calls to action, ratings, etc., on your web page. Yes, that is one of the key focus areas of technical on-page SEO. And when you start following the recommendations of advanced technical SEO experts, you will get the opportunity to get your site to display more interactive assets on the SERPs—and not just a one-line description and a small title.
Now, you know the top three benefits of technical SEO. And whether you are doing technical SEO for ecommerce or SaaS technical SEO or any other business vertical, you will have to swear by some proven tactics. Then only you will be able to get the real results in terms of higher rankings and better engagement. So, let us share some technical SEO optimization best practices that will make your website receive a revenue-driving machine.
5 Technical SEO Best Practices Every Top Tech Seo Agency Swears By
Whether you are doing Magento technical SEO or WordPress technical SEO, submitting sitemaps to Google and having well-organized site structures can get your page crawled and indexed. But fully optimizing the website means following technical on-site SEO best practices.
Best Practice #1: Get Going With HTTPS
Getting technical SEO for SaaS companies or any other business right begins with getting HTTPS right. You may ask, “What is HTTPS?” Well, it’s a super-secure version of HTTP—and it is expanded as Hypertext Transfer Protocol Secure. HTTPS helps in protecting user information, including passwords, credit card information, etc. Since 2014, HTTPS has been a ranking signal for Google. Now, how can you check whether a website is secured with HTTPS? If there’s a lock icon in the address bar right before the website address, then that site is secured using HTTPS.
Best Practice #2: Ensure Only One Site Version Is Accessible To Crawlers And Users
Make sure the crawlers and users should access just one version of a website. It might be a possibility that you may have two versions of your website.
a. https://yourxyzwebsiteishere.com
b. https://www.yourxyzwebsiteishere.com
If both of the versions are accessible, you will end up having duplicate content issues. Moreover, having two versions of the site will create backlink issues too. Some of the backlinks will go to the “www” version of the website, while some backlinks may reach the “non-www” version of the site. Eventually, having duplicate content and backlink problems will have a negative impact on the website’s Google performance.
Best Practice #3: Increase Page Speed
Google considers page speed on mobile and desktop as a ranking factor for websites. That is why it pays off to have your website load as quickly as possible. But how can you check your website speed? Use Google’s tool—PageSpeed Insights. This tool will help you analyze your site’s existing speed. Moreover, the tool gives a performance score ranging between 0 and 100. If your website scores high on this tool, then its speed is good. And how can you increase the page speed if your site’s score is bad? You can do a lot of things—use CDN or content distribution network; compress images; remove needless whitespaces and characters from your site’s JavaScript, HTML, and CSS codes.
Best Practice #4: Make Your Site Mobile-Optimized
Technical website audits include checking whether the site is mobile-optimized. After all, Google does mobile-first indexing. What does that mean? It means the search engine giant looks at a web page’s mobile version to index the page and rank its content. That is why it is important to check whether your website is optimized to run smoothly on different mobile devices. You can check that by using the “Mobile Usability” report found in GSC or Google Search Console.
Best Practice #5: Start Implementing Structured Data
Whether you are doing technical SEO for Shopify websites or any other site, having structured data is important. Why? It is because structured data helps Google analyze the content present on a web page. Moreover, putting structured data markup codes can even help a web page win some pretty good rich snippets. And if your page has more rich snippets, it will mean you will have the opportunity to show the page’s other assets—photographs, ratings, etc.—on the SERPs. And, doubtlessly, if a web page has more rich snippets displayed on the SERP, its click-through rate will soar higher than ever.
Closing Thoughts
These best practices are used by technical SEO specialists from all over the world. Whether you are doing technical SEO for WordPress sites or Magento sites, these best practices will help you optimize your digital presence. But we understand that doing so much work on your own can be an uphill battle. That is where a B2C or B2B tech SEO agency, offering SEO services in India, comes in. You can find out which SEO agency is offering a free technical SEO audit and then go with that company.
No comments:
Post a Comment