Do you ever go to the third search engine result page (SERP) when you want to find something on Google? The answer is most likely a big no. A majority of businesses use SEO or search engine optimization to improve their visibility online. So, if your business is still indecisive about investing in SEO marketing, then this guide will help you make a decision. Here we will list why it’s important for your business to invest in Bing and Google SEO services—one of the key building blocks of search engine marketing or SEM.
The Top 7 Advantages Of Investing In SEO Services
Advantage #1: Maximize Organic Traffic
Whether you’re running an e-commerce business or taking your business online, your key goal is to attract more people to your site. Consider this data point: Over 53 percent of site traffic comes through organic search. That means you have to make sure more and more people keep visiting your website so that you get an opportunity to convert new visitors into paying customers. Attracting more visitors to your website means you have to increase its visibility online—your site should be on the first SERP. How do you get a website ranked on the first page of Google? Well, that’s where SEO comes in. If your site ranks for the most appropriate keywords and key phrases, it’ll receive a lot of traffic. So, the real deal lies in creating high-performing SEO campaigns that can deliver results. If you don’t have time to create result-driven SEO campaigns, get an SEO agency on board. This agency will be responsible for the complete SEO management of your website.
Advantage #2: Build And Strengthen Brand Authority
SEO not just helps in bringing in tons of organic traffic to your site. Instead, optimizing your site to rank higher on Google and other search engines even establishes it as a brand authority. Why? People trust the websites appearing on the first SERP of Google more than the ones appearing on its later SERPs. In fact, a study shows that 90 percent of survey participants would click on a result appearing on the first SERP of Google. So, if you rank your website on the first page of Google, it will help you build and strengthen your brand credibility.
Advantage #3: Target Audiences Better
When you do search engine optimization for your website, your main aim is that your targeted audiences should find you on Google and other search engines. To that end, you should use specific keywords to target audiences who are prospects. For instance, you have an e-commerce store offering sustainable clothing; in that case, you should use keywords such as “zero-waste style,” “eco-friendly clothing,” etc. Targeting these keywords will help you create niche audiences who are likely to visit your web page again. One more thing: Targeting audiences better and faster depends on how much value you provide them through your content. Because of this reason, SEO content has to be optimized for keywords and should offer incredible value to audiences.
Advantage #4: Get Leads With Local SEO
What’s Local SEO? In simple terms, local SEO means optimizing your site and its content so that it ranks high for location-related searches. The fact is that search engines factor in the location of searchers to determine which results will be relevant for them. Here’s a case in point: You own a food delivery business—now, don’t limit yourself by using just food-specific keywords. Because if you do that, the process of getting ranked on Google and other search engines will get frustratingly challenging. Here’s where local SEO services step in. A good local SEO company will optimize your website’s Google My Business or GMB profile; moreover, a local SEO specialist will also optimize your website profile on different local listing channels to get better results. Doing Google My Business SEO is just part of your local SEO strategy. Instead, you should include different things—such as Google Maps SEO—to get your site ranked higher for local search keywords or key phrases. That’s why a local SEO marketing company will focus on performing region-based targeting (neighborhoods, cities, etc.), doing location citations, and carrying out local optimization best practices.
Advantage #5: Improve User Experience
Most professional SEO services will focus on improving the user experience or UX of a website. If your site’s UX is refined, then your SEO strategies will deliver results. Improving a site’s UX means you should have well-optimized content and streamlined user navigation. For streamlining user navigation, you’ll have to optimize different on-page elements—page load times, site structure, etc. And to get high-performance content assets, you’ll have to bank on SEO copywriting services. When you invest in SEO content writing services, you create fully optimized content assets that are loved by audiences and search engine bots alike. Eventually, improved UX will result in your audiences spending more time on your website and bots seeing your web pages as relevant. In the end, an improved user experience of your site will also help you maximize online sales.
Advantage #6: Know Your Audience Better
Whether you’re doing Squarespace SEO or WordPress SEO, you need to know your audiences better. That way, you’ll inform them better and sell them relevant products or services. And understanding your target audience better means you’ll have to find the right way of telling them about your offerings and mission. How’ll you do that? Enter SEO. For starters, SEO will help you figure out the right keywords to target your audience better—keywords that they use while searching on Google, Bing, etc. Moreover, use analytics tools to analyze your audience’s actions and identify key market trends to inform your SEO strategy better. Not just that, but SEO data even helps you gain actionable insights about web pages that bring more traffic and the ones with higher bounce rates. This data will help you optimize web pages and promote your products, services, and mission in a way that aligns with the preferences of your audiences.
Advantage #7: Accelerate Load Times
If your web page takes over three seconds to load, it will experience a massive bounce rate. Here’s the fact every leading SEO company will tell you: The amount of time your target audience is spending on your page may have a positive impact on your site’s ranking. If people leave your site in a matter of seconds, search engine algorithms will presume that your page doesn’t provide concrete value. So, analyzing a page’s load time is top of mind for an SEO expert who carries out SEO audits.
Finding The Best SEO Company
Using SEO to help you realize the benefits is no easy task. Of course, you’re likely to start googling “SEO services near me” right away. That’s understandable because you want to grow your business online. Basically, you will want to partner with an SEO firm whose every SEO consultant is adept at on-page SEO, off-page SEO, and the nitty-gritty of search engine optimization. To help you cut your search time, we’ll give you the name of a trusted local SEO company. Flexsin.
At Flexsin, we have a team of SEO experts. Our every SEO specialist offers white-label SEO services that include link building, offering local SEO services, and executing an end-to-end site audit. We are international SEO experts and have helped businesses attract traffic from specific geographies. Here is one success story where we used our international SEO capabilities to help a global technology company in the US improve its site visibility in SERPs visible for Indonesian, Australian, and Indian audiences. The best part? We bring incredibly affordable SEO packages that will help your business unlock the power of SEO and SEM services. Because of our result-driven approach, we have become one of the top SEO services providers worldwide.
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