Google updated its Expertise, Authoritativeness, and Trustworthiness E-A-T Search Quality Rater Guidelines (QRG) with an extra E that stands for Experience. Google added this extra E to improve its E-A-T.’s search quality standards and ensure the content is relevant and helpful. Google has confirmed that E-A-T is a well-defined template that helps rate individual sites. Google also stated that it follows this template for every single result and query. Because of this reason, ranking on SERPs means your SEO India strategy must demonstrate E-E-A-T. In this explainer, we will dive deep into what E.E.A.T is.
E-E-A-T Explained
Google introduced the E-E-A-T concept, which is an acronym that is expanded as:
Experience
Expertise
Authoritativeness
Trustworthiness
The addition of the word “experience” signifies that the content quality can be analyzed via the viewpoint of gauging the experience a content developer has with a particular topic first-hand. Reconfirming the concept of E-E-A-T, Google has stated that “trust” is central to getting websites ranked in SERPs. Google also offers more clear examples of different concepts, including:
Assessing the reputation of content contributors and websites
Understanding the importance of which E-E-A-T and how you can evaluate it
Judging the harmfulness of content
Creating an inclusive language with granularity
Through this update, Google seems to be developing its language to be more inclusive with respect to the current times. The client has added fresh mentions of different influencers, social media platforms, and how content can take various forms, such as social media posts, UHC, and videos.
This update has helped Google take an extra-granular approach to addressing common questions about how E-E-A-T functions and how much it applies to multiple topics. Google even explains the kind of content that should be labeled as harmful and whether the daily experience is enough to create trustworthy content assets.
The 3-Step Page Quality Assessment Process
The updated QRG outlines a brand-new three-step approach for assigning page quality. The process is mentioned below.
Analyze the correct purpose of the page and how deceptive or harmful it is. This step includes determining whether the page offers helpful or accurate information or whether it misleads or deceives users.
Assess the page’s potential to be spammy or harmful for users/visitors. This step includes determining whether the page is built for malicious purposes.
Evaluate the page’s E-E-A-T; it is a step analyzing whether the page showcases top-level expertise, authoritativeness, and experience in its subject matter.
The Implications Of The Updated QRG
The updated QRG has a range of implications for site owners and SEO experts. First up, it is obvious that Google is emphasizing E-E-A-T whenever it is evaluating website quality. That means the sites that wish to rank in SERPs should focus on building expertise, authoritativeness, and experience. Once a site has all three elements, it will become a trustable source.
Second, the updated QRG underscores the relevance of developing quality content. The content becomes relevant if it fulfills a searcher’s queries. That means a site should also focus on offering helpful, informative, and accurate content assets that will fulfill the requirements of audiences. Last but not least, the updated QRG also showcases the significance of avoiding misleading or harmful content. Additionally, the site owners must be cautious about the links they provide or the data they publish.
Wrapping It Up
The updated QRG will impact the way websites get ranked on SERPs. SEO professionals and website owners should be fully aware of the changes and take key steps to ensure their sites comply with Google’s quality criteria.
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