Dropped rankings make one of the scariest SEO horror stories. Maybe your one web page’s ranking is plummeted, or maybe your entire website has been affected. Either way, your site rankings have dropped, which has resulted in low traffic. As a trusted SEO services India agency, we know that fluctuations are part of search engine marketing or SEM. What should you do when you have to get your site rankings up? Here are some proven steps that will enable you to identify when to get your SEO game back on track.
Auditing Ths Site Comprehensively
Here is the first step to any SEO recovery plan: Conduct a complete site audit. Auditing the site will help you find out any technical gaps that may have a negative impact on your site rankings. For example, the audit may help you identify missing images, slow load times, and broken links. You have to make sure your site is responsive and mobile-friendly. You may even use different tools, such as Google Search Console and Google Analytics, to discover crawl errors and penalties that have a bad effect on your site’s rankings.
Relook At Your Content Strategy
Review your content strategy. Analyzing your content strategy means checking whether you are producing relevant and quality content that your target audience looks forward to reading. Relooking at this strategy means you have to make sure you are using ideal keywords and optimizing content assets according to the latest search engine algorithms. If you think your content strategy is not delivering the required ROI, then it is time to make some significant changes. Focus on creating informative, compelling content that offers value to readers. Moreover, you can update old content assets and optimize them for search engine optimization (SEO). You can even use some top-performing keyword research tools to find relevant keywords that you should target in your content.
Create Quality Backlinks
Backlinks are integral to any SEO strategy. As an SEO India company, we can vouch for this fact. Backlinks help search engines identify the authority and relevance of your website. However, not every backlink is created equally. Focus on creating quality backlinks only from authoritative websites in your niche. Use tools, such as SEMrush and Ahrefs, to uncover different backlink opportunities. Additionally, you may reach out to key sites and offer your guest posts or may add to their content mix in any way. These white-hat SEO tactics will help you naturally create backlinks that you can use in your content.
Strengthen Social Media Presence
When it comes to driving traffic and improving SEO outcomes, social media is a force to be reckoned with. Ensure your presence on different social media platforms is as solid as a rock. To that end, you may share your content periodically and engage more with your followers. Further, use social media to build strong relationships or strengthen associations with influencers present in your niche. These steps can help you earn quality backlinks and improve site authority.
Analyze Your Progress and Fine-Tune Strategies
Last, monitor your site’s progress regularly. And if it is required, realign your strategy. You may use tools, including Google Search Console and Google Analytics, to track traffic and rankings. Besides, keep an eye on competitors and adjust the strategy whenever needed. In addition, keep an ear to the ground when it comes to the latest SEO algorithm updates and trends.
Wrapping It Up
Let us wrap up! Recovering from a drastic and sudden drop in rankings is surely challenging. However, it is not impossible by any means. Follow the actionable tips we just shared to recover your site rankings. And remember to be consistent in your efforts and not let your patience wear thin.
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